Innovative Designs Debuts Revolutionary House Wrap
Jan 7, 2008 -- Innovative Designs Inc. has completed its 2 year research and development project for its new revolutionary house wrap for the construction industry, implementing their exclusive INSULTEX(TM) technology.

This house wrap will provide barrier protection plus moisture vapor transmission and the novel feature of approximately R2 insulation. This house wrap was specifically designed to add enhanced insulating characteristics. In addition, this house wrap will be priced competitively with existing house wraps that do not provide any insulation.

House wrap is a worldwide multi-billion dollar yearly industry. Innovative Designs CEO, Joseph Riccelli, commented, "After a 2 year period of development and study, we have manufactured a product that will revolutionize the house wrap industry as we know it today."

The new house wrap is currently being utilized in some controlled test applications so as to provide useful statistical data. Innovative Designs has already received inquiries from interested parties in both the Far East and Canada concerning implementation of this product.

The Company

Innovative Designs, Inc. manufactures the Arctic Armor(TM) Line, hunting apparel, swimwear, wind shirts, jackets, sleeping bags, and the multi-function "All in One" under the "i.d.i.gear" label featuring INSULTEX(TM). INSULTEX(TM) is the thinnest, lightest and warmest insulator in the market today. For more information, please visit http://www.idigear.com.

Disclaimer

Certain statements in this press release constitute "forward-looking" statements as defined by federal law. Such statements are based on assumptions, but there is no assurance that actual outcomes will not be materially different as those implied. Any such statements are made in reliance on the "Safe Harbor" protections provided under the Private Securities Reform Act of 1995 and are subject to various factors, including the risks and matters discussed in the Company's SEC filings available at http://www.sec.gov.